One Year After Launch

25 July 2025

WBE Wire Descaling Machine Takes the Market by Storm – Customers Call It ‘Widiction’

Hengelo, July 2025 – One year ago, WiTechs B.V. introduced the groundbreaking new Brush Descaling Machine WBE to the market. Today, its impact is undeniable: installations are running at full capacity across the globe, and customers are speaking of a phenomenon known as “Widiction” – the irresistible urge to order more machines after experiencing the performance of just one.

Designed for mechanical and descaling of wire rod (Ø 5.5–18 mm), the WBE combines robust engineering with smart control technology. Four frequency-controlled brushes, paired and mounted at 90°, automatically adjust for wear using linear actuators – ensuring consistent, repeatable cleaning results throughout the brush lifespan of up to 3,000 tons of processed material.

“We’ve seen customers return for additional units within weeks of the first installation. They immediately notice improvements in product quality, efficiency, and reliability. That addictive satisfaction is what we now call ‘Widiction’,” a WiTechs spokesperson explains.

Key Features Driving Market Success:

Consistent output – auto-adjusting brushes for uniform descaling

User-friendly control – autonomous fault detection

High performance – speeds up to 5.5 m/s, long brush lifetime up to 3000T

Flexible integration – adaptable to various wire processing lines

Rugged design – solid welded frame, industrial-grade components

Machines are available from stock or with a lead time of approximately 5 months after order confirmation and technical finalization.

About “Widiction”
“Widiction” is the term coined by WiTechs customers to describe the compelling effect of using the technology from WiTechs. Once they see the improvement in their line’s performance, they come back for more—upgrading and expanding with confidence.

About WiTechs
WiTechs B.V., based in Hengelo (NL), designs and manufactures advanced surface treatment equipment for the global wire industry. With a growing international customer base and strategic alliances with all wire drawing line manufacturers. WiTechs continues to innovate and deliver reliable, high-performance solutions for wire processing.

For press inquiries, interviews, or live demonstrations:
✉️ info@witechs.com
🌐 www.witechs.com